What are the different types of marketing organization structures?

Here are seven of the most common types of marketing organization structures you can use or adapt depending on your business needs: 1. Functional structure Functional structures organize employees into groups based on their job positions and skillsets. A specialized team or function group is an assortment of employees with similar job aspects.

What is a marketing organizational structure?

A marketing organizational structure is the setup of a company’s marketing department. It determines the leadership chain and sets out your business’s goals. It also defines employee roles, establishes employee structure, and organizes teams.

How do marketing organizations change their organizational model?

Extensive experience working with dozens of companies to improve their organizational models has shown that marketing organizations need to change in three ways. First, they need to shift their organizational model away from “boxes and lines” to a fluid ecosystem of internal and external partners. Second, they must scale agile ways of working.